Recipes
Automate your Amazon Ads with Recipes. Discover powerful strategies using flexible logic, metric comparisons, and performance rules.
Recipes V2: Next-Generation Automation for Amazon Ads
Recipes Overview
Recipe Metrics and Properties
Conditions and Rules
Trigger actions automatically based on live performance, structure, or custom targets.
Boolean Logic
Use AND, OR, and NOT operators to create precise, multi-layered automation conditions.
Use of Parentheses
Combining Multiple Rules
Learn how to build complex logic by linking multiple rule conditions together.
Comments
Add inline notes to your rules or formulas so teams understand what each part does.
Validation Messages
Create New Recipe
Import Recipes
To streamline your advertising efforts on Amazon, you can import custom or pre-designed recipes into Merch Jar. These recipes help automate tasks and optimize your ad campaigns.