Lifetime Lookback Windows
Unlock the power of lifetime data to uncover long-term trends and historical performance. Make more informed decisions by leveraging your complete advertising history—no limitations, just smarter strategies.
Segments Ad Automation
Write Your Own Rules
Segments is an easy-to-use, SQL-like query engine, empowering you to automate tasks, customize rules, and maximize ad performance without the need for technical expertise.
Optimize using recent, mid-term, and lifetime data combined.
Composer Source: Keywords ⌄
35,189 Keywords ↻ Refresh
1((over the last 7 days_2 clicks > 10_3 and acos < 20%))_4and_5((over the last 30 days_6 orders >= 5))_7and_8((over the lifetime_9 orders > 20_10 and roas > 4))_
Actions Increase Bids 3%
Schedule 1x Per Day
Create precise rules with complex, nested conditions using Boolean logic.
Composer Source: Targets ⌄
247,683 Targets ↻ Refresh
1(over the last 7 days_2 clicks > 20_3 and (acos > 40% or (orders = 0 and cpc > $1.00))_4)_5and_6(over the last 30 days_7 spend > $50_8 and (orders <= 1_9 or (acos > 35%_10 and clicks > 50))_11)_12and_13(over the lifetime_14 orders < 5_15 and (roas < 3.0 or (spend > $200 and ctr < 1%))_16)_
Actions Decrease Bids 5%
Schedule 1x Per Day, on Monday and Thursday
Target adjustments using precise filters for bids, CPC, and specific campaign names.
Composer Source: Keywords ⌄
1,845 Keywords ↻ Refresh
1(over the last 30 days_2 state = enabled_3 and campaign name contains "Main Campaign"_4 and ad group name contains "Top Sellers"_5 and campaign start date after 180 days ago_6 and (bid > $0.50 and bid < $1.50)_7 and (cpc > $0.75 and cpc < $1.25)_8)_9and_10(over the last 90 days_11 orders < 5_12 and acos > 35%_13)_
Actions Increase Bids $0.05
Schedule 1x Per Day, on Sunday
Automate actions on specific days or dates to align with your business needs.
Composer Source: Campaigns ⌄
64 Campaigns ↻ Refresh
1(over the last 30 days_2 state = paused_3 and campaign name contains "Holiday Promo"_4 and campaign start date before 365 days ago_5 and acos < 25%_6 and orders > 30_7)_
Actions Enable Campaigns
Schedule On November 1st Every Year
Enterprise-Grade Scale
Automation At Any Scale
18,700+
Managed Ad Accounts
243M+
Managed Ads
186M+
Managed Keywords & Targets
PPC Bid Automation
Effortless
Bid Management
Ditch the manual grind of adjusting bids. Segments intelligently optimizes your bids in real-time, adapting to ever-changing market conditions. This means you're not just saving time, you're spending smarter— translating to a more profitable bottom line.
Campaign Budget Automation
Precision Budget Optimization
Automatically control campaign budgets with Segments tailored to your performance goals. Whether you need to increase exposure or cut underperforming spend, Segments ensure every dollar works harder for you.
Pause Ineffective Keywords
Eliminate Wasted Ad Spend
Identify and pause underperforming keywords or campaigns with ease. Segments analyze performance data and act decisively, ensuring your ad budget is focused where it matters most, saving you money and improving ROI.
Dynamic Segmentation
Adaptive Lookback Windows
Segment smarter with Segments that adapt in real-time. Adjust lookback windows based on order volume or segment optimizations by performance data like clicks or spend, ensuring your decisions are always informed by the most relevant data.
Seasonal Campaign Automation
Plan Ahead for Holiday Success
Schedule automations to match seasonal trends, holiday promotions, or recurring events. Schedule Segments to trigger at optimal times, ensuring your campaigns stay relevant, profitable, and perfectly aligned with seasonal trends.
Anomaly Detection
Catch Performance Shifts Early
Automatically identify unusual shifts in campaign performance—like sudden spikes in CPC or drops in impressions. Segments pinpoint anomalies in real-time, enabling you to act fast and maintain campaign stability, ensuring your advertising stays on track and profitable.
Real Results from Real Advertisers
See how advertisers streamline campaigns and boost profits with Segments.
The included [Segments] created by the Merch Jar team are really game changing. The most common optimizations can be made without even thinking about it.
The premade [Segments] are a game changer. The most common optimizations can be made without even thinking about it.
With [Segments], I’m saving ad spend and keeping my ACOS where I need it so that I can focus on my business. Merch Jar has saved me a TON of time and sanity.
Advanced Customization
More Segment Features to Love
Explore how Merch Jar's advanced Segments handle complex strategies effortlessly.
Segment Sharing
Streamline workflow management for agencies and multi-account advertisers. Seamlessly share, duplicate, and standardize Segments across multiple ad accounts, saving time and maintaining strategic consistency.
Full Audit Logs
Stay in control with detailed logs for every automated action. Gain insights into what changed, when, and why, ensuring total transparency and confidence in your advertising strategies.
Automation Previews
Test your automations before they go live. Preview query results as you build your Segment without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.
Enhanced Metric Library
Gain deeper insights with valuable performance insights not found across native tools, like conversion rate and revenue per click to create precise segments, so you can measure what matters most.
Dry Run Previews
Test your automations before they go live. Preview query results as you build your Segment without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.
Starter Segments
Get Started with Our Library of Segments.
Maximize performance from day one with Starter Segments designed to boost efficiency and profitability.
- 14
- Starter Segments ready to import
- 1 click
- From library to live account
- No setup
- Import one and it runs tonight