Features
This recipe is used to lower bids on high ACOS keywords.
Segments keywords by order volume: Low, Moderate, and High
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
(
// === LOW ORDER VOLUME ===
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
)