/*
==== Moderate Volume | Low ACOS | Targets ====
This recipe is used to raise bids on your performing, low ACOS targets with moderate order volume.
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/