/* 
==== Moderate Volume | Low ACOS | Keywords ====
This recipe is used to raise bids on your performing, low ACOS keywords with moderate order volume.

==== Trigger ====
*/

  (over the last 14 days // Date range selection
  orders >= 4 // Order threshold
  and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target 
  and state = effectively enabled // State setting


/*
==== Options ====
Remove starting "//" to enable option
*/

  // and acos > 10% // Minimum ACOS threshold.
  // and cvr > 6% // Conversion rate filter
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)

  and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
  
/* === End Trigger=== */

/*
==== Action ====
Change Bid: Increase (%)

Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%

Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%

*/