Legacy 009b: High Order Volume | Very High ACOS | Targets
/* 
==== High Order Volume | High ACOS | Keywords (copy) ====
This recipe is used to lower bids on very high ACOS targets with high order volume. Can be used
in conjuction with Recipe 008 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in your Recipe 008).

==== Trigger ====
*/

  (over the last 7 days // Date range selection
  orders >= 4 // Order threshold
  and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target 
  and state = effectively enabled // State setting


/*
==== Options ====
Remove starting "//" to enable option
*/

  // and cvr < 6% // Conversion rate filter
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)

/* === End Trigger=== */

/*
==== Action ====
Change Bid: Decrease (%)

Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%

Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%

*/
Frequency:
once per day
Action:
decrease bid by 2%
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