Legacy 005a: Low Order Volume | Very High ACOS | Keywords
/* 
==== Low Volume | Very High ACOS | Keywords ====
This recipe is used to lower bids on very high ACOS keywords with low order volume. Use
in conjuction with Recipe 004 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in Recipe 004).

==== Trigger ====
*/

  (over the last 30 days // Date range selection
  orders >= 2 // Order threshold
  and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target 
  and state = effectively enabled // State setting


/*
==== Options ====
Remove starting "//" to enable option
*/

  // and cvr < 6% // Conversion rate filter
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)

  and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
  
/* === End Trigger=== */

/*
==== Action ====
Change Bid: Decrease (%)

Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%

Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%

*/
Frequency:
once per day
Action:
decrease bid by 2%
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