/* 
==== Increase Impressions - Keywords ====
This recipe is designed to increase impressions on keywords that aren't getting any impressions.

==== Trigger ====
*/
(
  over the last 4 days // Date range selection
  impressions = 0 // Impression threshold
  and state = effectively enabled // State setting


/*
==== Options ====
Remove starting "//" to enable option
*/

  // and bid < $1.00 // Max bid setting. Adjust this to set the maximum bid this Recipe will increase to.
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
  // and campaign start date < 60 days ago // Set campaign start date exclusion.
)
  // and (over the last 90 days impressions > 0) // Only enables Recipe for keywords with past impressions 

/* === End Trigger=== */

/*
==== Action ====
Change Bid: Increase (%)
*Weighted Bid Rounding Strategy Recommended

Daily Frequency
  - Conservative: 2%
  - Moderate 4%
  - Aggressive 6%

Weekly Frequency
  - Conservative: 15%
  - Moderate 25%
  - Aggressive 35%

*/