When you log in to the Merch Jar app, you will be taken to the Dashboard module. The dashboard lists all of your products by ASIN, with the data from all ads and campaigns for a given ASIN aggregated together.
This module is currently under further development.
Ads
The Ads submenu has a module for each level of your ad campaigns:
The Targets module lists all match types targets for automatic targeting campaigns and all product targeting (ASIN) targets for manual campaigns and all of their associated metrics.
Use this module to set the state and change bids for your targets in bulk.
Use the search bar to search by target and use date range and filters to filter the keywords shown in the table.
Select targets using the selection boxes. Use the Bulk Actions button to apply changes to all selected targets.
The Search Terms module lists all search terms from all ad groups in your advertising account. Each search term shows a breakdown of each ad group's metrics the search term appeared for, as well as a total for all ad groups the search term appeared for.
Use this module to cut wasted ad spend by adding poorly performing search terms as negative keywords to your campaigns, or to find high performing keywords to add to your manual campaigns.
Use the search bar to search by search term and use date range and filters to filter the search terms shown in the table.
Use the Add Negative Keywords button to add the search term as a negative keyword to one or more of the ad groups the search term appeared for.
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